In 2003, inspired by her London-Hong Kong heritage, Claire Judge created Alöe, a women's luxury loungewear label that embodies the fusion of east-meets-west style. Channeling her passion for design, Claire crafted a line of effortlessly chic silk loungewear and lingerie, designed to be seen and worn beyond the home.

Alöe enjoyed immediate success with prestigious stores including Selfridges, Harvey Nichols, Barneys NY, Baycrew’s Tokyo, Fenwick Bond Street and Coco de Mer snapping up the collection.

Claire’s aesthetic was shaped by her upbringing, spending time in Hong Kong with her grandmother and aunts, who wore traditional Chinese cheongsam dresses and trouser suits in western prints - a true blend of Chinese and English style. This unique fusion remains at the heart of Alöe.

Her success led to a sell-out collaboration with H&M, launching a lingerie and loungewear for the debut of ‘& Other Stories’ brand across Europe. 

Over the years, Alöe has earned a loyal and prestigious clientele with fans including Nicole Kidman, Kate Moss, Helena Christensen and Dita Von Teese. Claire's designs have also graced Hollywood, dressing Sarah Jessica Parker in Sex And The City: The Movie and Kirsten Dunst in Spiderman 3.

Vogue UK hailed Alöe as its favourite loungewear label in ‘Vogue’s Secret Address Book’.

In keeping with our commitment to sustainability, Alöe now focuses on made-to-order and bespoke pieces, selling directly to customers online and through our exclusive international trunk shows.

For limited edition release dates and for news of our travelling trunk shows, stay tuned in via our newsletter and social media pages.