In 2003, inspired by her London-Hong Kong heritage, Claire Judge created the women's luxury loungewear label, Alöe, which expresses this fusion of east-meets-west styles. Claire channeled her passion for design into creating this line of chic silk loungewear and lingerie, designed to be seen and worn outside of the home.

Alöe enjoyed immediate success with prestigious stores including Selfridges, Harvey Nichols, Barneys NY, Fenwick Bond Street and Coco de Mer snapping up the collection.

Claire spent time growing up in Hong Kong with her grandma and aunts, who dressed in traditional Chinese cheongsam dresses and trouser-suits, made in fashionable western print designs. It was a true blend of traditional Chinese and English mod style and this unique fusion informs the spirit of Alöe.

Claire went on to collaborate with H&M, designing a sell-out collection of lingerie and loungewear to launch their ‘& Other Stories’ brand in seven cities across Europe. 

Alöe enjoys a loyal and prestigious client base, which includes Nicole Kidman, Kate Moss, Helena Christensen and Dita Von Teese. Claire's designs have featured in Hollywood films, dressing Sarah Jessica Parker in Sex And The City The Movie and Kirsten Dunst in Spiderman 3.

Vogue UK cited Alöe as its favourite loungewear label in ‘Vogue’s Secret Address Book’.

In our commitment to sustainability, we now sell directly to our customers online and at our exclusive international trunk show sales.

For limited edition release dates and for news of our travelling trunk shows, stay tuned in via our newsletter and social media pages.