In 2003, inspired by her London-Hong Kong heritage and her beautiful antique silk family heirlooms, Claire Judge created the women's fashion label Alöe, a line of luxurious silk loungewear. Alöe paved the way for stylish loungewear to be worn outside of the home as ready-to-wear, and this has since evolved to become a firmly established trend.
Claire draws inspiration from the beautiful vintage Hong Kong tailor-made dresses and trouser-suits she inherited from her Chinese mother and from spending time in Hong Kong with her grandma and aunts, who dressed in traditional Chinese cheongsams in fashionable western 1970s prints. They styled this unique east-west look with cool slingback heels and black winged sunglasses. It was a true mix of traditional Chinese style and English mod style.
Claire designs Alöe's silk and silk-blend pyjamas and leisure suits in the spirit of this fusion of styles.
The first Alöe collection proved a great success with prestigious stores such as Selfridges, Harvey Nichols, Barneys NY, Fenwick Bond Street and Coco de Mer snapping up the collection. This led to collaborations with H&M's '& Other Stories', launching in seven cities across Europe, and diffusion lines for major London stores including Harvey Nichols and Topshop.
Alöe enjoys a prestigious client base, which includes Nicole Kidman, Kate Moss, Helena Christensen and Dita Von Teese. Claire's designs have featured in Hollywood films, dressing Sarah Jessica Parker in 'Sex And The City The Movie' and Kirsten Dunst in 'Spiderman 3'.
In 2011 Vogue UK cited Alöe as its favourite lingerie label.
Alöe has since evolved to become a sustainable and exclusive pre-order brand. We offer our unique signature loungewear / leisurewear sets in beautiful prints and we release an exclusive edition every few months. We are committed to doing what we can to limit the over-production of fashion.
Our designs are beautifully crafted in the softest silks and silk-blends and every attention is made to creating a high-end finish. Each Alöe piece is made to last.
We offer our luxurious designs directly to our customers at an affordable price, without sacrificing fabric or design quality.
For limited edition release dates and for news of our travelling trunk shows, stay tuned in via our newsletter and social media pages.