Understated femininity, luxury and effortless chic define the Alöe ready to wear and lingerie label.
London based designer Claire Judge created Alöe in 2003 as a collection of high-end, fashion orientated lingerie and loungewear. Claire draws inspiration for Alöe from her love of vintage fashion, her Anglo-Chinese heritage and from a desire to design an elegant line of lingerie that fuses seamlessly with a stylish wardrobe. Alöe's loungewear and pyjamas are designed to be worn with your everyday wardrobe, inside or outside of the home.
"Beautiful lingerie makes women feel special and gives women a feeling of sensuality and softness," says Claire. "Alöe's lingerie collection is created with the highest attention to detail and quality. It is made in the softest washed silks and trimmed with delicate English laces, with each French seam, fine pin-hem and embroidery design ensuring a beautiful and high-end finish".
The launch of the first Alöe lingerie collection proved a great success with the prestigious stores Barneys NY, Selfridges, Harvey Nichols and Coco de Mer snapping up the collection.
Alöe has a prestigious client base, which includes Nicole Kidman, Kate Moss, Dita Von Teese and Helena Christensen and its designs have been featured in the films 'Sex And The City: The Movie' and 'Spiderman 3'.
December 2011 saw Vogue UK cite Alöe as its favourite lingerie label in the 'Vogue Christmas Secret Address Book'.
We are now happy to offer our core silk lounge collection exclusively here in our web shop, directly to our customers, by cutting the middle man out. This means that we can offer our beautiful designs without additional retail margins, with no sacrifice to quality and pass these savings on to you.