In 2003, inspired by her Anglo-Chinese heritage and her beautiful antique silk family heirlooms, Claire Judge created the women’s fashion label Alöe, a line of luxurious and stylish silk loungewear, designed to be worn outside of the home. Alöe laid the foundations for sleepwear to be worn as ready to wear, which has since evolved to become a firmly established trend.
The first Alöe collection proved a great success with prestigious stores Selfridges, Harvey Nichols, Barneys NY and Coco de Mer snapping up the collection.
When H&M launched their new brand '& Other Stories', they asked Alöe to collaborate in designing a silk loungewear and lingerie collection, 'Claire Judge X & Other Stories’, which opened in seven cities across Europe. Alöe has also designed diffusion lines for major London stores including Harvey Nichols and Topshop.
Alöe enjoys a prestigious client base, which includes Nicole Kidman, Kate Moss, Helena Christensen and Dita Von Teese. Claire’s designs have featured in Hollywood films, dressing Sarah Jessica Parker in 'Sex And The City The Movie' and Kirsten Dunst in 'Spiderman 3'.
In 2011 Vogue UK cited Alöe as its favourite lingerie label.