Claire Judge is a Creative Director with over twenty years of experience in fashion.
In 2003, inspired by her Anglo-Chinese heritage and by her beautiful Chinese silk family heirlooms, Claire created the women’s loungewear label Alöe, a line of stylish silk lingerie and pyjamas designed to be worn outside of the home. Alöe enjoyed immediate success and the brand has evolved into an internationally recognised label.
Alöe has evolved into being an on-line only brand and we are now happy to offer our core silk lounge collection exclusively here in our web shop, directly to our customers, by cutting the middle man out. This means that we can offer our beautiful designs without additional retail margins, with no sacrifice to quality and pass these savings on to you.
Claire has collaborated with H&M, designing a collection of lingerie and loungewear, under her own name, to launch their '& Other Stories' brand in seven cities across Europe. She has also designed Alöe diffusion lines for other major high street retailers such as Topshop and Harvey Nichols and ready-to-wear collections for boutiques’ own brand labels.
Alöe enjoys a prestigious client base, which includes Nicole Kidman, Kate Moss, Dita Von Teese and Helena Christensen and its designs have been featured in the films 'Sex And The City: The Movie' and 'Spiderman 3'.
In 2011 Vogue UK cited Alöe as its favourite lingerie label.